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7 Steps To Writing Better Sleep Consultant Blogs

You have made the choice to become a certified sleep sense consultant. You have created a killer website. Now, you either don’t know where to start with your blog or are writing posts that are missing the mark.

Blogs add extra authority to your website. They help generate traffic through search engines since potential clients will be searching for answers about their child’s sleep habits (or lack of). Your goal is to provide the solutions to the questions that they will be asking Uncle Google at 2 A.M. Follow these steps to write quality blogs for your website:

Steps To Writing Better Sleep Consultant Blogs

(Nick Morrison/unsplash)

1. Create a Topic List

If you already have blog content, start here. Use analytics to see what categories and posts are the most popular. You can build on these. Aim for anything that establishes you as an authority in your industry.

Start a spreadsheet of your blog ideas. We recommend calendaring topics for at least six months to a year. The calendar doesn’t need to be set in stone, but it can give you a framework of ideas and ensure that you are writing regularly.

One of the best ways to generate blog topics is to take your client’s most popular questions and turn them into posts. Even better, take objections to your business and work backward. What hurdles do potential clients encounter to prevent them from saying yes to your offer? Addressing these will lead to better engagement and opportunities. You aren’t blogging just to be informative. Your blogs are about the return on your investment.

2. Analyze Your Competitors

You aren’t trying to copy what your competition is doing, but don’t reinvent the wheel. Make your competitors work for you. If they are doing something that works well, see how you can improve it for your blog. You may have additional research to flesh out their topics. Or you may have a different angle to explore. Take what your competitors are doing and make it work for you. Just make sure not to copy any of their material. That’s unethical, and Google will ding you for it.

3. Gather Research

You have your topic, and now you need supporting evidence. Find scientific studies, infographics, videos, facts and statistics, and presentations to link to your post. Simple google searches, Google Scholar, SlideShare, Youtube, Pinterest, and Factbrowser are good places to browse for research. Once you have everything you need to start writing, take a break. Let it marinate overnight; It will become more refined, and you can sit down and write with focus.

4. Provide Something of Value

This is not a sales page. If all you do is talk about your business, people will be turned off. After all, they came to your blog to find something that is both enjoyable to read and provides answers to their questions.

    • Be Authentic and Likable: We are all skeptical of perfection. Share your struggles before you found success.
    • Command Authority and Credibility: Back up your unique insights with evidence, ensuring your audience will believe you can deliver. Breaking up your points with images or infographics every paragraph or two can reinforce your content credibility as well.
    • Practice Reciprocity: It sounds crazy, but giving away your best tip for free in your blog can considerably increase business.
    • Focus on Pain Points: You are trying to connect with the people reading your blogs, not ignore them. Create hyper-relevant content by focusing on their struggles and what will help them.

Pro tip: It’s a good idea to include a quick call to action in your blog. It doesn’t need to be overly “salesy.” Something simple like “For more information, contact us” or “Watch this video to learn more” can help cut through readers’ procrastination and move them toward conversion.

5. Spend Time on the Title

Your title is the hook that draws people in. You could have the most interesting blog in the world, but if people are turned off by a lackluster title, they’ll skip over your blog.

Most experts recommend that you keep your title to 50 to 60 characters (roughly the amount that Google will showcase). That means you’ll want to make every word count. Aim for a headline that will make people curious about the solution without giving it all away. If you have keyword targets to rank higher on search engines, using them in your title or the first 300 words of your post can help.

6. Wash, Rinse, and Repeat

Try to create a repeatable process for writing your blogs. Once you have gone through these steps a few times, it should become second nature, leading to quick, high-ranking blogs. Once you find effective ways to open and close your blogs, keep the process so you don’t have to spend time thinking up new ways to write. It saves effort and time.

7. Research Writing Tools

Some simple writing tools can help your process be more seamless. For example, Grammarly has a free version of proofreading your blogs as you write. It can catch grammatical errors, repeating words, and clarity issues, helping your credibility. SEOPressor is another tool with a blog title generator if you’re struggling to come up with something short and catchy.

Search engines place a high prize on consistently updated content on your website, and blogs are one of the best ways to accomplish this. Well-written blogs keep people on your site longer, help readers to trust your brand, and establish you as an authority in your industry. These seven tips can help you master the blog writing process so you can drive more traffic to your site.

If you want more information on building your baby sleep consultant business–or if you’re not yet a consultant but want to take sleep consultant training online, learn more by going to this page.

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The Sleep Sense Philosophy

Cry-it-out? Coddle? Co-sleep? Attachment parenting? Ferberizing?
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Dana’s Sleep Blog

Straight talk about sleep, parenting,
babies, toddlers, relationships… and
just about anything else!
My blog is a great place to find opinions, advice, the occasional rant, and some great videos about sleep.

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